The platform is rolling out a new feature that enables them to reduce the volume of AI-created content appearing in their feeds. This step comes as the service revealed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale release. This shift aligns with a increase in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this material is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from computer-generated images to informative clips, and we want to offer the community the power to increase or decrease of that, according to their own likes,” said a platform representative.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 million videos are added to the service every day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the volume of AI content they view by using the content preference feature in the application and selecting AI-made media. Other topics that currently be modified under the filter include politics, clothing, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines mandate creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the app will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This step is designed to stop users from trying to bypass the labeling process.
Educational Initiatives
The company is also launching a $2 million awareness program for specialists and groups to develop educational content about ethical AI use. This program will support non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, amid discussion over plans to lay off hundreds of content moderators in the UK. The company is planning to cut 439 jobs in its trust and safety team in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but AI can shield workers by removing the most harmful content before it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
